Friday, March 02, 2007

Text Book spawns Ideas

I was reading in my management book ("Strategic Management, A Dynamic Perspective" Case 2) about a marketing director named David Ogilvy. I want to share a little about who he was, why he interested me, and several ideas that came to me from learning about him.

What interested me about David Ogilvy are how different he was from my understanding of his contemporaries. The book states that he was "Quirky".

He took pride in his agencies "Streak of orthodoxy". He once advised a young account executive, "develop your eccentricities early, and no one will think you are going senile later in life".

.... He also exhorted his staff to achieve brilliance through "obsessive curiosity, guts under pressure, inspiring enthusiasm, and resilience in adversity."

As I read these sections, I wanted to call him up and say "I will work for you at any price, just let me show you what I can do." I felt like he was describing my insatiable curiosity, and was admonishing things that I am striving to achieve and aspire to learn when given the opportunity(I don't feel like I have the resilience in adversity, or the guts, but definitely the eccentricities and obsessive curiosity).

I mentioned he was different from his contemporaries. I don't think this is the route that interests me, but here is where I would go if it did. What are the similarities between David and other CEO's? What is the personality makeup of a good marketing CEO?

Back to what is interesting (a.k.a. interests me).

Because of his creativity(and recognizing that as a strength and exploiting it, and disciplining it, and searching it out in others), he was able to change with the dynamic marketplace. He was also a catalyst of positive change in his organization. He cast a unifying vision for the future of his company through his strength of creativity, and eccentricities(e.x. the quotes above and New York times add below).

(possible character traits I am extrapolating from limited information and attributing to him, ok so that also describes some of what I wrote in the previous paragraph, but I just thought of it so I am putting it here)
I believe as a leader, it is important to be consistent(more explain later). Although eccentric, he was consistent in that. I guess the idea I had about this point is, know your strengths, exploit them, and communicate them to others(and why you believe they are strengths). Know your weaknesses, avoid situations that would require their use, but have others who know that is your weakness, and who are strong in those areas you are weak.
(this article is not meant as a proof of these ideas. It will take more research to prove them, but I think the inklings for making my case are present in the outward manifestations of this man's philosophies)

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